Design becomes more complicated by the audience that it aims for. A more international audience calls for a more cultural-sensitive design. When aiming for a specific kind of culture, plenty of research needs to be done for the design to be suitable for that particular set of culture. Paper and envelope sizes vary depending on which country it comes from as well as address formats.
As well as being culturally aware, the design also needs to be politically aware. Colours that are associated with political movements or national flags should be avoided and integrating text in images should also be avoided as it cannot be translated by an online translator. Generic icons are encouraged as well as the allowance of text expansion to make it easier when translated into English.
To make it easier, a product could also have an option of selecting the desired country for the product to be custom made for the user. This way the product will be more specific on the the selected culture and users will be able to experience a more culturally-accurate product.
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