Supposed we are given a task to create an advertisement to sell a product or at least persuade the potential target users to buy the product. It has to convey a correct message in order to gain customers’ interest in buying the product. But how do we actually “send” or “deliver” the message? It is much easier if we are doing it in a verbal communication where we can just easily tell them from ‘A’ to ‘Z’ about the product. But how do we do it in a visual form?
That’s what a ‘real’ graphic design really is. It wasn’t just a piece of beautifully designed artwork without any specific message behind it. It is the process and art of combining text and graphics and communicating an effective message. There are principles and elements of design that needed to be utilized in order to achieve a good and effective piece of artwork.
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