What is Graphic Design? To some people it is merely creating a picture that is pleasing to the eye. But graphic design isn't simply about a pretty picture, it's about conveying a message in a visual way. Many companies take advantage of graphic design in their logos to show to their customers what exactly is their company about simply by having a glace at their logo. A good graphic design should convey their message in a clear yet intelligent way. Distinctiveness is also a must.
Good designs take the message and tries to show it in a graphical way that is easy for the audience to recognise and remember. Playing with positive and negative space, the compositions and all other elements are taken into account to show a distinct image.
Graphic design in not just used in the corporate field. In addition to being used for logo and brand image, even an important political message can be shown across using graphic design. Text and images are merged together to deliver the message across to the desired audience. No lengthy explanations needed, a well-though design is able to explain itself and be understood by the public purely from the visuals.
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